A shrinking housing market doesn’t have to mean a shrinking inspection business. Inspectors who know how to diversify, market, and build relationships with real estate agents can turn fewer listings into more opportunities. Here’s how to stay ahead when competition is fierce.

Expand your services, expand your revenue

With fewer homes on the market, homeowners and buyers are taking extra precautions before making a purchase. That’s where additional services come in. Adding these can increase your revenue per job and keep business flowing:

• Pre-listing inspections – help sellers avoid last-minute surprises that derail deals
• Energy audits – buyers love a home that won’t drain their wallet on utilities
• Warranty plans – a great way to provide added value and boost trust
• Radon testing – health-conscious buyers want reassurance about air quality before committing to a home
• Mold inspections – hidden moisture issues can turn into costly repairs, making this a must-have service
• Sewer scope inspections – no buyer wants to move in and discover a cracked or sunken pipe or tree roots in their sewer line

With ISN, managing service packages and tracking revenue from these add-ons is simple – so you can grow without the headache.

Be the inspector agents can’t ignore

You’re not the only inspector trying to land every available job, so standing out is key. Here’s how to do it:

• Stay visible – regularly post updates, inspection insights, and testimonials on social media
• Follow-up with purpose – agents remember inspectors who keep in touch. A simple check-in or market update can go a long way
• Use your reports as marketing – ISN’s interactive reports impress agents and clients, leading to more referrals

Relationships matter more than ever

When there are fewer homes to inspect, the inspectors with the strongest agent relationships win. If you’re not already tracking your top agent connections, now’s the time.

• Track your top referrers – ISN’s built-in analytics enable you to create reports to see which agents bring in the most business, so you can focus on strengthening those relationships
• Make life easier for agents – Fast reports, clear findings, and seamless communication keep you at the top of their go-to list
• Stay in touch – A one-time interaction won’t cut it. Use ISN’s automated communications tools to send a check-in, industry update, or a helpful resource to help keep your name in front of the right people

The market’s always changing – Are you ready?

Low inventory doesn’t mean low opportunity. For inspectors willing to diversify, market smarter, and strengthen relationships, 2025 could be a year of growth – not struggle.

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