Tips for Building Your Home Inspection Website
Having a website is nearly ubiquitous in today’s marketplace. A good website can distinguish you from your competition and incentivize potential clients to click on your link instead of your competitors. Website design doesn’t need to be overly complicated. Still, a few elements need to be well planned and executed to provide you with a professional and polished final product.
In this article, we’ll outline the critical considerations for your home and inspection website, some inspiring design tips, and best practices to give you a clean, functional site.
Why you need a home inspection website
Studies show that up to 76% of consumers begin their search for a business online. That’s a considerable number and should give you a pretty good idea right there of why it’s so important to have a modern and functional website. There are other reasons why it’s essential in today’s business environment to leverage online tools to advertise and grow your business, and we’ll also go through those below.
Due to today’s digital-first culture, having a website is one of the best ways to get the eyes of potential clients on your business and your service offerings easily. A website will be where your advertising is directed, whether online advertising or traditional print media. As most business owners will attest, the more eyes on your business, the better your chance of gaining new clients and expanding.
A couple of decades ago, companies that didn’t have a storefront that you could walk into were looked at with a very dubious eye. Similarly, businesses that don’t have websites lack legitimacy in today’s world. Having a digital presence has become something that consumers see as a legitimizing factor, making your business immediately seem more trustworthy.
- Showcasing your work
Your website is a great platform to showcase the kind of work you’ve been doing, the types of homes you inspect, and highlight reviews from happy clients.
- Google Reviews
Speaking of reviews, you cannot ignore the power of Google reviews. Google has put a lot into providing authentic and verified reviews, resulting in a significant uptick of trust and the stock that users put into reviews left on a business on Google. To be set up to receive Google reviews, you must have a website. There are a few other steps to get Google My Business connected to your website once it’s up and running; however, the small addition of time will be well worth the return.
Home inspection website design tips
Choose a simple domain name
While it’s quite likely that many of your website visitors will find you through Google instead of typing your full URL into the search bar in their browser, it’s still essential to have a succinct and easy-to-remember website name.
There is a balance to be struck, however, because choosing something too generic could put you at risk of being confused with other companies that have similar names. Additionally, Google considers your domain name when deciding where to put you in the search engine results list. That means it’s important to have the function of your business in your domain name. Instead of abbreviating home inspection as “hi” in your URL, a good best practice would be to spell out “home inspection” fully.
For example, if your company is called Jane Smith Home Inspections, Limited, you don’t want to make your domain name www.janesmithhomeinspectionslimited.com — that’s very long! Keep in mind that this will likely be the end of your email client, too, so that would result in your email address being email@example.com – I think we can all agree that’s a handful!
Something like www.jshomeinspections.com is concise, easy to remember and type, and has the function of your business clearly in the domain name.
Make it easy to understand the service you provide
It may sound simple, but many people fall victim to having a website that becomes a bit confusing to users. As a home inspector, you may only have one service you provide, or you could have additional certifications and licenses that homeowners can add to an inspection, such as infrared thermography, mold and mildew testing, and pest inspections. Making all of this straightforward and easy to read and understand on your website will do a world of good when looking to reach potential clients.
If needed, outsource website development
It’s true that new technology has made developing your own website more straightforward than ever. That said, it’s also understandable if you just don’t have the time in your busy schedule to create your own website as a small business owner. Many web design services can make a beautiful and functional website for you at varying price points. It’s a good idea to have a budget in mind and get quotes from several designers. There isn’t a set standard for website development rates; each designer will include different things and charge differently to design a website for you.
If your goal is to keep things more inexpensive, considering design students and junior website designers can be a great option. The trade-off you’ll make with a more junior designer is that there will likely be a bit more back-and-forth and troubleshooting along the way, but you will certainly pay less in the end than you would to an intermediate or senior website designer.
Choose a clean, fast, and simple design
Unless you happen to be a website developer and have the time to create a custom website, chances are that your best bet will be to begin with a template that’s already been built on a site like Wix or Squarespace. These drag-and-drop website development platforms allow you to customize a template with your colors, logo, and other details.
When choosing your template, search home inspections in the template gallery and see what comes up for examples. These websites have fairly extensive template galleries, with websites explicitly created for most industries. Choosing one that’s clean and simple and allows you to customize it to your own style and content will mean that you’ll be able to get your website up and running quickly and efficiently.
With a wide variety of intuitive, drag-and-drop website building platforms, putting together a professional-looking business website is much easier than it once was. We understand that as business owners, you’re always busy and wear many hats; however, investing the time to set up and maintain a website for your home inspection business is well worth it.