One of the most essential marketing tools available to help grow your home inspection business is social media. While referrals from real estate agents and homeowners may represent a good chunk of your home inspection business, it’s difficult to understate how a smart, targeted, and consistent approach to social media can help your home inspection business grow and thrive. Wondering how to use social media for home inspection marketing? Start by following the tips below.
How Social Media Can Help Home Inspectors
As a home inspection business owner, you wear many hats. Most home inspectors have expertise or experience in home construction, renovation, and housing systems. Some come to home inspection after working as a general contractor or as a plumber or electrician. Still others become home inspectors after experience in a related field, like real estate or property management.
If you’re like most home inspectors, you have confidence in your skills and experience, but you’re less confident in your knowledge of how to establish an online presence or how to use social media for home inspection marketing. But in today’s world, social media platforms are increasingly important to reach new and current customers for your home inspection business.
Luckily, you don’t need a background in marketing to make social media a beneficial tool in your marketing toolkit.
Social Media for Home Inspection Marketing
Be Selective
Social media’s broad reach is one of the most important reasons you should harness it for your home inspection business. Platforms like Facebook, Instagram, YouTube, TikTok, Twitter, LinkedIn, and Snapchat have hundreds of millions (and, in some cases, billions) of active and engaged users.
That doesn’t mean you should rush to create an account for your home inspection company on every social media platform. Instead, be strategic and selective. Start with one or two social media platforms that capitalize on your business’s strengths and can reach your current and potential customers. Focus on providing regular, targeted, high-quality content on one or two select platforms rather than spreading yourself too thin across every platform available.
Know Your Audience
Platforms like Twitter are more appropriate for text-based marketing and link sharing. In contrast, platforms like Instagram, YouTube, and TikTok are visual and center around sharing well-curated photos and videos. Facebook, which has the highest number of daily active users of any social media platform, allows you to blend written and visual content. However, like Instagram, its algorithm prioritizes video (especially live videos). Consider which option makes the most sense for the content you’d like to share with your audience.
Post Regularly and Frequently
One of the most important rules in using social media for marketing is to post frequently and consistently. Regular posts increase the visibility of your business, grow name recognition, and give you more opportunities to reach new followers. Social media algorithms favor users who post frequently, no matter what platform you use. In other words, the more consistently and frequently you post, the more the algorithm boosts your visibility. Higher visibility means more users seeing, interacting with, or sharing your posts, further widening your reach. Increased visibility is the name of the game in social media: the more you post, the better your visibility, and the better your visibility, the better your rates of converting viewers into customers.
Share or Create Useful Content
What kind of information or content can you share on social media?
- Post original content from your business’s website
- Show behind-the-scenes photos
- Share tips and tricks
- Re-post informational videos related to homeowning, construction, and home inspections
- Share links and engage in discussions on topics broadly related to home inspections
- Provide updates and information about your business, such as new services or types of inspections offered (mold, radon, pest, etc.)
- Share ongoing or upcoming promotions or deals
- Highlight customer testimonials
The list is virtually endless! Regular posting will help your visibility, and by sharing and creating relevant content, you can help establish yourself as an expert in your field.
Engage with Followers
Along with creating and sharing posts regularly, engage with your followers and fans, especially those who are business connections (like real estate agents). Follow back some of your company’s fans or friends, respond to comments and questions, participate in interesting conversations, and like and re-share posts. By tending to your social media connections, you’ll be closer to converting them into customers.
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