Homebuyers are always looking for a trusted partner during the purchase process. With that in mind, the opportunities are virtually endless for new home inspectors. Still, building your business is no small feat — but with a little creativity and a lot of drive, you can grow your clientele and make lasting industry relationships in no time. Read on to find out how to get business as a home inspector.
Tips for New Home Inspectors
Make Yourself Easy to Find
Want to get business as a home inspector? First things first: Make it easy for potential clients and partners to get in touch. Invest in quality business cards, and keep them on hand whenever you attend community events. Additionally, a website is a great resource for potential customers. Not tech-savvy? No problem — services like SquareSpace and Wix offer easy, affordable website templates with no coding required. Make sure to list your name, location, services, certifications, and contact information for any potential clients.
Get Involved in the Community
Growing your new home inspection business is all about building relationships, and getting involved in your community is the best way to make those connections. Start by joining your local Chamber of Commerce; attending meetings in person is a great way to connect with neighbors. You can also swing by real estate open houses with business cards in hand to connect with realtors and potential buyers.
Finally, new inspectors should make sure to connect with other, more seasoned home inspectors in other parts of the country via membership groups like the International Association of Certified Home Inspectors (InterNACHI). Groups like InterNACHI frequently host conferences and meetups, and they often have excellent digital resources — marketing toolkits, Q&As, and more — for newcomers to the field.
Connect with Other Real Estate Professionals
Sure, you’ll want to network with other home inspectors, but it’s also absolutely crucial that you establish relationships across the real estate field. Referrals from real estate agents account for the vast majority of most home inspectors’ business. Network with new real estate agents first, as they’re likely actively seeking a go-to inspector for their clients. Then, move on to more established real estate agents, casting the widest net possible to connect with as many real estate agents as possible.
Search sites like Zillow and MyAgentFinder to find agents who might be a fit for your business, and send them personalized emails to connect. You can also connect with agents in your area who are active on Instagram, LinkedIn, or Facebook. Social media is an excellent tool to grow your network and, as a result, your business.
Get Business on Social Media
Speaking of social media, in-person networking is great, but digital marketing is absolutely crucial to garner business as a home inspector in 2024. Build your own social presence across Google Business, Facebook, Instagram, LinkedIn — even TikTok — and make an effort to create exciting, surprising, or funny content to attract new business. Potential social media content could include the following:
- Video series: a day in the life of a home inspector
- Photos of yourself on the job
- A video of yourself telling a funny story about something you encountered at a site
- Testimonials from happy clients
Don’t be afraid to inject a little personality into your content to connect with like-minded clients and partners!
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