Whether you’re a new home inspector just learning the business or you’ve spent years in the industry, every business needs a quality website. Creating a contemporary home inspection website draws in new clients while continuing your relationship with existing ones.
Making your website can be intimidating. How do you make sure your home inspection website design stands out from the competition? Which features should you include when planning your inspection website development? What’s SEO exactly?
Home inspection company website development is critical to growing and maintaining your business — whether you’re a one-person operation or leading a team. Learn more about how to build a high-performing home inspection website.
Home inspection website development:
You might want to make your website, but professionals should handle this. Hiring a home inspection website specialist will save you time and money since you might miss out on potential jobs and lose money with a poorly designed website.
Keeping everything with the same company may be wise if you use home inspection reporting software already. While the pros may go about building the site, you should keep a few things in mind.
Professional website builders always build code, so you can rest assured your home inspection website will operate smoothly and look fantastic. Professionals also provide search engine optimization services (SEO), giving you a better chance at being one of the top search results for homebuyers or real estate agents in your area.
Keeping up with the internet
Web developers are an essential resource to leverage in your home inspection business. Free up your time for training, inspecting properties, and building relationships with your client base and real estate network.
When it comes to tech, everything changes all the time. Creating content for your home inspection website and keeping up with the latest, best SEO practices is a full-time job all on its own.
Google’s algorithm constantly changes, and you should consistently add new, engaging content to your website. Content needs to be original, relevant, and updated. Look for a web developer with a good SEO management team and freelance writers to keep good content rolling.
Building a home inspection business website
Building and designing a home inspection website is different from putting together your brochure or a sales pitch. The people on your site are already looking for a home inspector; they don’t want to read an entire novel about it.
A good website has a modern design, high-quality graphics, and your company logo and colors easily visible. Ensure your logo is at the bottom of every page on your site. Your business email and phone number should also be accessible.
Your website must be mobile-friendly — since most people looking at your site are likely on their phones. Grainy graphics and large blocks of text will make website viewers think you and your company are behind the times.
Call-to-action buttons are crucial, too. In addition to a “Contact Us” page, your home inspection website should have a scheduling button for potential real estate connections to schedule a meetup and another CTA button for scheduling inspections.
Social media is key
Be sure to include links to your Facebook, Google+, Twitter, and Instagram pages. TikTok surpassed Google as the most popular web domain at the end of 2021, but this is a new frontier for the home inspection business. Renovation and remodeling videos are popular, so if you can, it may be a good idea to add TikTok to your socials.
There are software options that allow you to crosspost across various social media sites, and you can even hire a social media marketer to join your team.
Showing you’re active on social media by including links to your profiles on your primary home inspection website makes you more accessible to potential clients. Former clients may post reviews, while you can post business award nominations and respond to questions through your social media profiles.
Additional tips for home inspection website development
Adding your certification logos and other essential graphics is an easy way to signal your expertise to potential clients. Posting sample reports for visitors to look at shows exactly what to expect if they hire you to inspect their property.
Make sure your home inspection report stands out by utilizing home inspection report writing software. This way, your example reports will follow the same template, look clean and organized, and give potential clients a positive first impression of your home inspection business.
Potential clients should know about your inspection expertise, but you don’t want to overwhelm them. Post only a few pictures, keep new blog posts to one or two a month, and use short paragraphs if you choose to do an “About Us” or “My Story” page.
Finally, keep things cohesive. Don’t use a variety of your favorite fonts, and stay away from fonts that are too cutesy or cartoony. You’re a professional home inspector, so your website should reflect that.
Writing, designing, and delivering your website
While you may want to outsource some of the actual content development, it’s crucial that you have a voice in what goes on your home inspection company website. Come up with topics for blog posts, even if your in-house content manager or a freelancer puts the blog together.
You should also have a say in the tagline for your home page. The tagline immediately communicates what you do when someone clicks over to your website.
Compose a clear “About Me” or “About Us” page, and ensure the links are easily accessible on the sidebar. This way, you can organize links to your blog, your past inspection reports, and more without overwhelming visitors to the website.
You can take plenty of content from recent home repairs and renovations. Current, new, and potential homeowners can look to your blog as a resource, even if they’re not in the market for a home right now.
Establishing yourself as an expert in your field will bring you to mind when these homeowners enter the market, and you’ll make new connections via word of mouth generated by your home inspection website.
Utilizing a home inspection software like ISN helps automate many of these processes — including communication with your customers, staff, and real estate agents. In addition to inspection website development, ISN software makes it easy to write home inspection reports, schedule appointments, analyze client data, and more.
The ISN support network includes training videos, help pages, and blogs. Remember: Another real estate agent or inspector’s blog post may inspire you, but the content on your website needs to be unique and original to your company. Figure out what you want your voice to be on the website. You can also take a national subject and make it more relevant to your local audience.
ISN will build and maintain your website so you can focus on interacting with clients and conducting home inspections.
A professionally designed home inspection website is an excellent tool for growing and managing your business. Rather than waste billable time figuring out how to code it yourself, investing in a professional web developer ensures a sleek, professional website that will draw in customers through SEO-enriched content and impactful design.
Hiring a website developer who provides home inspection report writing software and a huge support network protects all your important information. If you don’t have a home inspection website, now is the time to develop one.